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The Real Difference between Burberry and Burberrys

burberry vs burberrys, burberry label difference, burberry rebranding, burberry authenticity, vintage burberry value

Published By Value Creation. 28 Nov, 2025

If you are a regular follower of high fashion, then you may still be wondering, “What’s the difference between 'Burberry' vs. 'Burberrys' on the brand's clothing tag?” 

The tags that come with the two clothing pieces are telling you that both “Burberry” vs. “Burberrys” mean both pieces represent genuine Burberry clothing, and the one tag references Burberry's long, cute history. 

The distinction is not trivial at all, as it establishes how a fashion house came to be worldwide. Less than 10% of the public is even aware of the difference, which makes a great conversation piece amongst fashion lovers or collectors.



A Legacy of Luxury

Burberry's history began in 1856 when Thomas Burberry started it in Basingstoke, Hampshire. He invented gabardine, the first outerwear fabric that is breathable and weatherproof. It was a monumental change when "Burberrys" changed to "Burberry" with the label.

Before 1999, numerous Burberry products, including some products made for international distribution, had "Burberrys" on the label. 

Gabardine became the fabric of choice for explorers, aviators, and those serving in the military, allowing Burberry to enjoy a fledgling reputation for quality and function. One iconic piece of Burberry’s collection is the trench coat, which was designed for officers' use during WWI.


Burberry Rebranding History

In 1999, the company, with the creative director Roberto Menichetti, launched a rebranding. As part of that initiative, they made attempts to unify their global brand into the 21st century. 

They did away with "Burberrys" and simply used "Burberry.” The change was an attempt to have all products have one brand and a streamlined identity for the 21st-century luxury house.

Why is this important?

 For anyone transacting in the luxury Burberry resale market, any insight or knowledge regarding "Burberry" and "Burberrys" is vital for proper authentication of items and accurate value. Knowing the difference provides buyers with a year or date for the garment and where it might fit in with the proof of the line.

Knowing Burberry or Burberrys can also affect desirability or retail prices. If buying a classic burberry trench coat or a contemporary burberry handbag, this detail will provide context to the value of the item. It gives buyers assurances of their authenticity and gives sellers an additional reason to sell.

If you're shopping for pre-owned Burberry items, make sure you use safe platforms. Our guide on where to buy bags will help you avoid scams and counterfeits. 


Resale Market Outlook

Recognizing this distinction about luxury branding has relevance to Burberry resale platforms dedicated to pre-owned luxurious garments, with the possibility of similar treatment for luxury watches, jewelry, handbags, and shoes. 

The resale value of a genuine vintage Burberry trench coat that is in good condition is expected to look different than the resale value of a modern Burberry trench coat that is also in good condition, although they are the same item in some ways. 

If you plan to sell genuine Burberry items, you can get the best valuation through our luxury item selling service in Dubai.

In general, the term “Burberrys” signifies history and collectability to collectors, which can influence purchase decisions.

Burberry Authenticity and Value

The name change is an important fact, but it is only one small detail in the overall Burberry authenticity story. You'll surely want to also consider other authenticity markers, such as: 

  • The quality of the materials

  • Stitching

  • Any hardware

  • Inner tags

  • Inner labels

  • … And so much more. 

Regardless, the differences alone will establish provenance and originality of a product, which will further authenticate the general process of Burberry authenticity. 

For more detailed checks about Burberry, you can also look at our Real vs Fake Burberry guide.

This information is important for consumers to buy and sell carefully, establishing the right value of the item. 

Designer bags are the best investments that you can make if you appreciate fine workmanship and timeless styles. 

And Value Creation UAE helps you navigate this market, ensuring each item is appraised accurately and bought or sold at its true market worth.

If you want a deeper understanding of spotting counterfeit luxury goods in general, you can also read our guide on how to spot fake designer bags



Enduring Appeal

Whether it is Burberry vs. Burberrys, the true values of this brand remain the same: quality, classic design, and British origin. From its signature checked pattern to durable outerwear, the brand has been a luxury house for over a hundred years. 

The two names simply provide an interesting perspective on a continuous fashion brand that captivated the mind of the connoisseur of fine goods. 

Its lasting popularity ensures that anything recorded as embroidered Burberry or Burberrys or even a vintage embodiment is regarded as historical fashion.

Summary

As you head to your nearby charity shop looking for that vintage scarf or searching for a second-hand trench, take note of the small difference between Burberry and Burberrys and note that that detail, as small as it seems to the untrained eye, marks a significant detail in one of the biggest luxury fashion houses.

You can also discover how we assess and verify luxury items in our detailed overview of Value Creation UAE’s resale expertise.

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