Blog
The Most Expensive Watch In The World
Published By Value Creation. 29 Nov, 2025
A common question that is asked by high-end consumers is, "What is the most expensive watch in the world?”
People would think that a complex Swiss mechanical masterpiece would be expected, but the actual response is much more shocking—and much more sparkling.
The priciest watch in the world is The Hallucination by Graff, which is a breathtaking watch that has transformed the definition of a timepiece.
At Value Creation UAE, we regularly evaluate rare luxury watches for collectors, and over the years, it’s become clear that pieces like the Graff Hallucination have set the benchmark for what ‘ultra-high jewelry’ is in the resale world.
That’s why the Graff isn’t a simple watch but rather, a piece of art created from the rare diamonds, superb craftsmanship, and creativity of one of the most respected jewelry houses in the world.
The Story Behind Graff: A Young Brand With a Big Vision
Graff does not have a long history as a historic watch manufacturer and jewelry brand. The brand is the brainchild of one man, Laurence Graff. It was established in 1960 and is soon to gain a reputation for sourcing, cutting, and designing using the rarest diamonds in the world.
Although traditional watchmaking is dominated by brands such as Patek Philippe and Rolex, high jewelry is dominated by Graff, and The Hallucination can easily be seen as the best example of what may occur after the jewelry industry enters the watch industry.
Nevertheless, Graff has been producing impressive stones and exceptional workmanship worldwide, especially considering that it is of a young age.
Lawrence Graff, its founder's name, is famous for designing numerous significant designs personally, such as the Hallucination itself, which he stated was the ultimate Graff diamond watch.
If you're up to exploring the world of high-end timepieces, you can also check out our guide to the top luxury watch brands.
What Makes the Graff Hallucination So Special?
The Hallucination is unique, as it is a masterpiece on its own. Graff is recognized by great diamonds, yet The Hallucination has transferred the identity of the brand to a different level.
It cannot be in the second version; no similar design and no replication can be made. All about it was customized, edited, and handmade to the degree that even the most affluent watches would consider the standard against them.
All the stones were picked from the personal diamond collection of Graff.
It has a weight amounting to 110 carats of rare and fancy-colored Graff Hallucination diamonds.
It required almost 1,000 hours of production by gemologists, master craftsmen, and designers.
Lawrence Graff, the founder himself, had this vision for him personally.
From a resale perspective, luxury watches like these are presented and perceived more as art than as timepieces. We’ve seen quite a few serious buyers at Value Creation who pay premiums for diamond luxury watches for their craftsmanship.
The Graff diamond watch is no different; it simply puts timekeeping in wearable form instead of making an emphasis on complications or motion, showcasing artistry, color, and craftsmanship.
A Young Brand With a Big Legacy
Most of the ultra-luxury houses have a history of over one century, but Graff is a relatively young company of only 60 years old.
It may not have an age, but it compensates in its reputation across the world.
Rare diamonds
Large stones
Intense color saturation
High jewelry masterpieces
Its jewelry is always sold at auctions and on red carpets, although The Hallucination is viewed as the jewel of all jewels of all the things that the brand has ever made.
For more insights into luxury jewelry houses, see our comparison of Cartier vs Van Cleef.
The Craft Behind the Graff Diamond Watch
The entire production of The Hallucination was done carefully by craftsmen. The following is what made it have unmatched value:
1. 110 Carats of Fancy-Colored Graff Hallucination Diamonds
The watch features:
Pink diamonds
Blue diamonds
Yellow diamonds
Green diamonds
Orange diamonds
Purple diamonds
Each and every jewel, all polished to various forms—heart, pear, emerald, round, and marquise—to form an entire rainbow mosaic.
2. A Hidden Dial
The watch has a rather small and petite dial at the heart of the blazing display of colors. It is minimally designed to leave the Graff Hallucination diamonds to be the highlight of the design.
The petite dial is an indication that this collection, though mainly an art, is a practical time-holding watch.
3. 1,000 Hours of Craftsmanship
The construction, choice of stones, polishing, cutting, and setting took an unbelievable number of hours of special work. This commitment is rarely observed, even in the luxury watchmaking industry.
Our team sees firsthand how craftsmanship affects resale. Even small differences in stone quality or setting can dramatically shift the asking value. Check out our collection of luxury watches to see how we manage it all!
How Much Does the Graff Hallucination Cost?
Suppose we are about to tell the last number and say:
Each of the stones is prized and has its worth.
The diamonds were all chosen in terms of color intensity, clarity, and shape.
The arrangement is original, and it can never be duplicated.
The design was envisaged by its foundational designer.
There is only a single Graff Hallucination on the planet.
Ready?
The Graff Hallucination costs 55 million dollars.
In the new exchange, it will be roughly 201,850,000 AED.
This formally causes it to be the most expensive watch in the world—a title that it still retains.
Why Is It So Expensive?
It is not only the diamonds that make the price record-breaking. It is a blend of exclusivity, design foresight, and handiwork, as well as international swagger. This is, after all, the rarest diamond watch in the world.
There are also a few more aspects of note to consider:
Colored diamonds of fancy colors are also very rare and get more expensive on an annual basis.
Experts spent almost 1000 hours doing it.
All the high jewelry pieces created by Graff are enhanced by its reputation.
It fuses two luxuries—haute jewelry and watchmaking.
In addition to serving as a valuable jewelry piece, the watch is regarded as an investment object and a design history icon.
Of course, there are other luxury watches that exist, too, and if you want to know their true market value, our team at Value Creation UAE offers quick evaluations and resale options!
Who Is The Hallucination Meant For?
Diamond art collectors
Museum-level buyers
Luxury investors
Individual players seeking a once-in-a-lifetime buy.
It is a representation of status, heritage, and art.
The Bottom Line
The Graff Hallucination isn’t just a watch. It’s craftsmanship, rarity, and unrestrained creativity, all combined into one small timepiece. The price can be staggering, but the cost reflects the pinnacle of luxury and the extraordinary.
However, if you’re interested in luxury watches, the Graff Hallucination isn’t the only option in the world. It may be the rarest diamond watch in the world, but there are luxury products out there for you to choose from.
Look at Value Creation UAE's carefully selected collection of genuine luxury watches if you want timepieces that exceed the Graff Hallucination.
More in The Journal
How To Tell If A Fendi Bag Is Real
Louis Vuitton Shoe Size Chart
Louis Vuitton vs Gucci: Which Luxury Brand Reigns Supreme?
