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Goyard vs Louis Vuitton

Goyard vs Louis Vuitton

Published By Value Creation. 06 Apr, 2025

When discussing luxury bags, numerous brands are available in the market, making it difficult to determine the biggest name among them. While major fashion houses offer exquisite signature designs, some with rich histories, which one is truly worth your investment?

Are you going purely for the exclusiveness of Goyard, or does the international ace of Louis Vuitton appeal more?

For many, it's a matter of personal style and brand prestige when comparing LV vs Goyard. Some prefer the elegant luxury of Goyard, while others love the bold statement of Louis Vuitton.

So, if you cannot decide which would suit you well, this article will break it down from history and craft to exclusivity, pricing, and resale values for you.

Legacy of Louis and Goyard

The company was founded in 1854 as a maker of luxury items, which subsequently moved to handbags, accessories, and fashion. At present, LV is one of the world's top luxury houses.

Even older than Louis Vuitton, Goyard was established in 1792. Goyard, unlike LV, is not much into publicity. The brand is not well-advertised, has few outlets, and has an entire aura of exclusivity. 

Many people searching for brands like Goyard value this mystery since it makes the bags feel even more special.


Goyard vs. Louis Vuitton

These two iconic French luxury brands made their reputations a while ago in the world of fashion, but they do serve a distinct clientele. 

Design and Aesthetic: Goyard vs Louis Vuitton

Louis Vuitton's monogram canvas is glaringly obvious, instantly recognisable, and considered to be a status symbol by everyone all over the world. 

The other, however, is Goyard, which caters as a more subdued offering to those who relish understated luxury in the form of a chevron pattern.

  • Louis Vuitton’s Signature Look

Louis Vuitton bag designs are characterized by being more structured, along with the classic monogram prints. 

LV monograms dominate everything from tote bags to travel luggage, backpacks, and wallets. It has many more options, from neutral colors to vivid limited editions. 

  • Goyard Unique Appeal

Goyard's canvas is very light and completely chevron-printed. It is also waterproof and comes in various colors. 

Goyard has an even more exclusive feeling than LV regarding mass production styles. Goyard is a perfect choice if you want a bag that not everybody has.

Materials and Craftsmanship

Both brands worked with the finest materials, but the finish was different. 

  • Louis Vuitton’s Durability

Louis Vuitton bags are produced in coated canvas and leather for structure and durability. All LV canvas offers a thick property so that bags will maintain their shape after years of use.

  • Goyard’s Lightweight Feel

Goyard is lighter and more flexible thanks to a unique resin-coated canvas. This resin coating allows it to be water-resistant and soft, but the only downside is that it tends to show wear sooner than Louis Vuitton bags.

The St. Louis Tote Bag is the best choice for a Goyard bag for everyday wear. Stylish and super light, it may be of more use to a customer than a Louis Vuitton that is at least somewhat structured and durable. 

Exclusivity and Brand Prestige

One of the biggest differences between Goyard and Louis Vuitton is exclusivity.

  • Goyard: The Ultimate Secret Luxury Brand

Goyard is not sold online, rarely advertises, and has few boutiques. So, if you own a Goyard bag, you are now in an exclusive private club. Many celebrities and fashion insiders love Goyard for its subtle luxury. 

  • Louis Vuitton: The Global Icon

Louis Vuitton is omnipresent, from flagship stores in major cities to the best department stores. 

The widely available nature of the brand renders it more accessible and certainly less exclusive. If you enjoy conspicuous luxury that can be recognised from afar, then LV vs. Goyard will lean towards Louis Vuitton.


Price Comparison: LV vs Goyard

Both brands are luxuries that come at a steep price. It would seem, in general, that Goyard bags tend to be more prohibitive.

For example, here’s a comparison of two of their most popular tote bags:

Bag

Louis Vuitton Neverfull MM

Goyard St. Louis PM Tote

Starting Price

Around $2,000

Starts at $1,620 (customization costs extra)

Material

Coated canvas, structured

Lightweight, flexible canvas

Extras

Detachable pouch included

No pouch

Customization

Hand-painted initials and designs

Initial embossing available


While prices are very competitive, Goyard tends to get the nod for preference due to its feather-like feel. 

However, the Louis Vuitton Neverfull is more structured, has a better shape, and comes with a pouch that is easily detachable to carry other necessary items.

Durability and Longevity

If you’re investing in a luxury bag, you want it to last.

  • Louis Vuitton bags

The bold, thick, pressed canvas material gives Louis Vuitton bags a gotta-have-it appeal. Not only do they resist the rigors of day-to-day use, but they also hold their shape for years without sagging or warping. 

  • Goyard bags 

Goyard bags are lightweight but less structured so they can soften over time. Some users report that the painted chevron pattern can wear off after years of use.

LV might be the better choice if you want a long-lasting everyday bag. If you prefer lightweight elegance, Goyard is worth considering.

Resale Value: Which One Holds Value Better?

Both brands have good resale value, making them good investments. 

  • Louis Vuitton 

Since LV bags are in constant demand in their global market, you can quickly sell designer bags at reasonably priced prices.

Well-maintained pieces, particularly limited editions or discontinued designs, can increase in value over time.

  • Goyard’s rarity 

Due to limited availability, Goyard bags are in high demand in the resale market. With fewer stores, hunting for a Goyard bag is challenging, increasing desirability. 

Some models are more valuable, especially those whose features include customization and hand-painted detail or remain in excellent condition. Luxury enthusiasts and collectors pay a premium for access to this exclusivity.

Goyard may have that exclusivity and strong resale potential, there is always an international market for Louis Vuitton's popularity.


Luxury with Value Creation

Luxury does not mean buying a designer handbag but investing wisely in good buys. The best in luxury is about selling and purchasing the most recognized names in the fashion world, which is what Value Creation facilitates.

Whether comparing iconic names like Goyard vs. Louis Vuitton, exploring exclusive collectibles, or looking for the best investment pieces, this platform provides in-depth analysis, recommendations, and valuable market knowledge.

Final Thoughts

Choosing between Goyard vs. Louis Vuitton is more about what matters to you. If it is up to you, Louis Vuitton will be a great choice for a structured, sturdy, globally recognized brand.

On the other hand, if exclusivity, lightweight, and personalization are your preferences, then Goyard is amazing as a luxury piece.

Check out our website ValuecreationUAE, buy or sell the luxury bags, and discover the best ways to invest in the best today!

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